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Before the Itsy-Bitsy Bikini

Photos 9Issue June 2017
Circa 1890 - It may have become socially acceptable for women to swim in the final years of the 19th century, but they would still have added stockings, shoes, and a cap to this wool suit.Early 20th century - A Charleston shop called “Clark’s” purveyed this cotton outfit for $4.Sullivan's Island, 18991930s - Isle of Palms and Folly Beach were awakening into hot destinations for fun in the sun and surf during the decade in which this taffeta frock debuted.Circa 1949 - Fabric rationing during World War II brought on skin-baring two-piece styles. This knit version by Jantzen was sold at Miss Alta Cunningham’s women’s clothing shop in Greer, South Carolina.1950s - Kleinert’s “Sava-Wave” swim cap1950s - Popular swimsuit label Par-Form Originals made this taffeta number at a time when strapless tops and halters ruled the beach.Folly Beach, 19501970s - Nylon and spandex were enhancing swimwear comfort by the 1970s, when Sandcastle made this groovy suit.

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Before the Itsy-Bitsy Bikini
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